Toyota Releases Pricing on 2011MY Cars and Trucks, Adds Standard Brake Overide Tech

Toyota has announced pricing for its U.S. market 2011 model year line-up, which will begin arriving at dealerships in August, with the exception of RAV4 that goes on sale in September.

The big news for the 2011 lineup is the installation of brake override technology as standard equipment across the range. This technology is designed to stop a car if the brakes and accelerator are applied simultaneously (see Consumer Report's video after the jump) and was adopted by Toyota to ease consumer concerns over sudden acceleration of its vehicles.

Aside from the redesigned 2011 Avalon that was introduced with the safety feature, brake override technology is now standard on the Yaris, RAV4 SUV, Land Cruiser SUV, Sequoia SUV and Tundra pickup truck.

There are more changes on certain models for the 2011 model year that you can check out in detail in the press release after the jump.

Toyota and Honda want to Win Back Sales Share from Hyundai Sonata with New Models

Not too long ago, if someone told you that a South Korean model would challenge America’s best selling sedan, the Toyota Camry, you would have probably laughed in his or her face.
Needless to say, a lot has changed over the past few years with Hyundai and in particular its latest Sonata sedan, not only challenging, but this past May even surpassing the Camry in U.S. sales for the first time in history.
Of course, the fact that Toyota’s production capabilities were seriously affected by the aftermath of the March 11 earthquake, tsunami and nuclear disaster in Japan, played a significant role in Hyundai’s accomplishment.